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Three Reasons Why Cloud Computing Is Taking Off

March 7, 2014 General 0 Comments

Three Reasons Why Cloud Computing Is Taking OffWhether it's come up in class, at work, online or in an advertisement, by now you should be aware of cloud computing. Basically, it's a way of storing data (songs, pictures and other files) remotely and securely, ans also lets you utilize the processing power of computers in other locations to perform tasks your computer alone cannot handle.

You might be surprised at some of the ways that cloud services are changing how people do business. From the entertainment industry to financial services, the cloud is having a huge impact. Here are three of the biggest reasons why so many businesses are adopting could services.

Replacing Traditional Software Purchases

Lots of experts describe cloud services as Web-delivered software: Instead of buying software in a box and installing it on individual computers or networks, buyers sign up for software access through the Internet. Some refer to this as "Software-as-a-Service," or SaaS. This infographic from IT pro site Wikibon shows some related benefits of SaaS.

Avoiding the physical purchasing and installation of software is extremely convenient for busy professionals and companies that need specific services but don't want to set them up in house. Lots of cloud services are tailored toward particular business needs, the same way that they can be implemented for a specific consumer.


Because businesses typically buy cloud services over the Web, another major selling point is that companies can start and stop a particular service at any time. If a company buys software and installs it locally, it has set up a permanent asset. But what if the business doesn't need it anymore? With cloud subscription model services, companies can simply drop contracts and operate with less overhead if they outgrow their need for a particular tool or program.

The scalability of cloud computing helps greatly with improving return on investment. Companies are always planning out how much value they can get from a software program or service. By just ordering a program that covers a particular need instead of trying to build something, a company can lower costs while tailoring the program to its specific operating system and programming. That's good information for business managers and others with responsibilities to an enterprise who have to figure out how to efficiently allocate resources.

Brand Enhancement: The Cloud Image

Another way that businesses profit from cloud systems is simply that these modern and sophisticated services make a business look better and help it to enhance its brand.

Just as people take notice of a consumer using cloud services for everyday activity, partners and customers take note of how a company is doing business, too. By using cloud computing, companies signal to every person and entity that they work with that they are implementing state-of-the-art technology. Using a contemporary, trend-setting system can help to boost the reputation of the company and give it a better brand image.

All of these benefits show why cloud computing has received so much publicity, and why business leaders are flocking toward cloud services in droves. As more vendors start to take advantage of emerging cloud technologies, it is likely that this method of operation will become the norm.

Photo credit: Flickr.


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