The mission of the Advertising and Design Communications Program is to provide students with a comprehensive and interdisciplinary plan of studies that will prepare graduates for employment opportunities in professional advertising and commercial art industries as well as advanced education. Students are provided with an encouraging and supportive learning environment in order to successfully meet their goals. The program's goals include promoting advertising, graphic design, business, and communication skills through technical and research-based learning in the areas of Advertising, Marketing, and Commercial Art.
While Briarcliffe offers separate programs in Graphic Design and in Marketing, both are part of Advertising and Design Communications. This program includes studio and lab courses where students can learn design fundamentals, visual communication skills, and industry-standard graphic design programs – as well as focus on business management, marketing, public relations, and business communication, including public speaking. Such overall perspective is valuable in the workplace, where creative professionals collaborate with marketing and business colleagues and clients to achieve marketing and business objectives.
We also offer many opportunities for education beyond the classroom, which can broaden your understanding of the business of creativity. These include the graphic design club, field trips to museums and galleries, and opportunities to exhibit your work around campus. In addition, we offer exposure to industry professionals through “The Living Classroom”, where contemporary artists display their work and conduct hands-on workshops in the college art gallery, and “Design Expo”. Students can have their porfolios critiqued by professionals.
Institutional Accreditation: Briarcliffe College is accredited by The Commission on Higher Education of the Middle States Association of Colleges and Schools. The commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Commission on Higher Education Accreditation.
Programmatic Accreditation: The Business Administration in Marketing program is not programmatically accredited.
The New York State Board of Regents also authorizes Briarcliffe to offer Diploma, Associate degree and Bachelor's degree programs.
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Please note that not all programs are available at all locations. Find out which campuses the Bachelors in Marketing program is located near Long Island, New York today.