Bachelor of Fine Arts in Advertising and Design Communications

The Bachelor of Fine Art degree in Advertising and Design Communications covers a full spectrum of advertising principles from design and copywriting to integrated brand marketing, presentation, fundamental business practices, and more; to build a complete creative professional. Graduates of this program possess keen presentation abilities, understand historic influence, technical proficiencies in a variety of visual media, and market research and communication skills to create advertising materials for a variety of media outlets. Through internships, they master all facets of advertising while working with professional companies; students are prepared to enter the advertising profession as leaders.

The mission of the Advertising and Design Communications Program is to provide students with a comprehensive and interdisciplinary plan of studies that will prepare graduates for employment opportunities in professional advertising and commercial art industries as well as advanced education. Students are provided with an encouraging and supportive learning environment in order to successfully meet their goals. The program's goals include promoting advertising, graphic design, business, and communication skills through technical and research-based learning in the areas of Advertising, Marketing, and Commercial Art.

While Briarcliffe offers separate programs in Graphic Design and in Marketing, both are part of Advertising and Design Communications. This program includes studio and lab courses where students can learn design fundamentals, visual communication skills, and industry-standard graphic design programs – as well as focus on business management, marketing, public relations, and business communication, including public speaking. Such overall perspective is valuable in the workplace, where creative professionals collaborate with marketing and business colleagues and clients to achieve marketing and business objectives.

We also offer many opportunities for education beyond the classroom, which can broaden your understanding of the business of creativity. These include the graphic design club, field trips to museums and galleries, and opportunities to exhibit your work around campus. In addition, we offer exposure to industry professionals through “The Living Classroom”, where contemporary artists display their work and conduct hands-on workshops in the college art gallery, and “Design Expo”. Students can have their porfolios critiqued by professionals.


Institutional Accreditation: Briarcliffe College is accredited by The Commission on Higher Education of the Middle States Association of Colleges and Schools. The commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Commission on Higher Education Accreditation.

Programmatic Accreditation: The Business Administration in Marketing program is not programmatically accredited.

The New York State Board of Regents also authorizes Briarcliffe to offer Diploma, Associate degree and Bachelor's degree programs.

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Bachelor of Fine Art, Advertising and Design Communications

Some of the required courses in this program include:

  • Advertising Design I & II
  • Branding
  • Social Media
  • Graphic Arts Productions
  • Drawing for Designers
  • Strategic Copywriting
  • Two-Dimensional Design
  • Advertising Internship

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