Bachelor of Business Administration Degree with a concentration in Marketing

The Bachelor of Business Administration degree program with a concentration in Marketing is designed to develop in students the additional knowledge, skills, and competencies necessary to gain entry into business careers that require an understanding of business marketing.

Students pursuing the marketing track should be able to demonstrate their knowledge of managing a retail establishment, understand the broad range of concepts and factors that affect markets, and identify the role of sales management as it relates to the total marketing efforts of a firm or institution.

Accreditation

Institutional Accreditation: Briarcliffe College is accredited by The Commission on Higher Education of the Middle States Association of Colleges and Schools. The commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Commission on Higher Education Accreditation.

Programmatic Accreditation: The Business Administration in Marketing program is not programmatically accredited.

The New York State Board of Regents also authorizes Briarcliffe to offer Diploma, Associate degree and Bachelor's degree programs.

Find: Employment Rates and Other Student Disclosures

Please note that not all programs are available at all locations. Find out which campuses the Bachelors in Marketing program is located near Long Island, New York today.

Business Administration, Marketing

Some of the required courses in this program include:

  • Principles of Accounting I & II
  • Introduction to Marketing
  • Business Mathematics
  • Business Law I
  • Principles of Retailing
  • Quantitative Applications in Business

Terms and Conditions

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Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

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- Graduation Rate

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