Bachelor of Fine Arts in Advertising and Design Communications

If you’re a creative person and would like to combine your artistic talent with business smarts, this bachelor’s degree program could be just what you’re looking for. While offering a strong foundation in the technical and conceptual skills of graphic design, it doesn’t stop there. In order to prepare you for a broad range of career opportunities, it also helps you develop your understanding of business and advertising, including branding, copywriting, negotiation, and presentation.

While Briarcliffe offers separate programs in Graphic Design and in Marketing, both are part of Advertising and Design Communications. This program includes studio and lab courses where you can learn design fundamentals, visual communication skills, and industry-standard graphic design programs – as well as focus on business management, marketing, public relations, and business communication, including public speaking. Such overall perspective is valuable in the workplace, where creative professionals collaborate with marketing and business colleagues and clients to achieve marketing and business objectives.

We also offer many opportunities for education beyond the classroom, which can broaden your understanding of the business of creativity. These include the graphic design club, field trips to museums and galleries in New York and Long Island, and opportunities to exhibit your work around campus, In addition, we offer you exposure to industry professionals through “The Living Classroom”, where contemporary artists display their work and conduct hands-on workshops in the college art gallery, and “Design Expo”, where in your senior year, you can have your portfolio critiqued by working professionals.

Accreditation

Programmatic Accreditation: The Business Administration in Marketing program is not programmatically accredited.

Institutional Accreditation: Briarcliffe College is accredited by The Commission on Higher Education of the Middle States Association of Colleges and Schools. The commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Commission on Higher Education Accreditation.

The New York State Board of Regents also authorizes Briarcliffe to offer Diploma, Associate degree and Bachelor's degree programs.

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Please note that not all programs are available at all locations. Find out which campuses the Bachelors in Marketing program is located near Long Island, New York today.

Some of the required courses in this program include:

  • Advertising Design
  • Branding
  • Social Media
  • The Art of the Pitch
  • Advertising Internship

This program is available at the following campuses and/or online:

Terms and Conditions

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Employment Rates and Other Student Disclosures

Employment Rates:

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Program Costs

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Success

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The specific program does not necessarily prepare students for, and graduates do not typically find employment in, all listed occupations. We cannot guarantee employment or salary.

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