Bachelor of Business Administration Degree with a concentration in Marketing
The Bachelor of Business Administration degree program with a concentration in Marketing is designed to help you prepare for today's business world. Introductory courses are designed to provide you with an overview of general business principles and lay the foundations for more specialized courses in marketing.
Concentration courses give you the opportunity to focus your education on modern marketing principles and technologies, and specialized courses are available in the exciting new world of e-commerce.
By combining the study of business with coursework that challenges you to develop a marketing model incorporating strategies like pricing, promotion and distribution of goods and services, the Briarcliffe BBA with a concentration in Marketing can help you develop a quality skill set.
Some of the required courses in this program include:
- Principles of Accounting I
- Introduction to Marketing
- Business Mathematics
- Business Law I
- Principles of Retailing
- Quantitative Applications in Business
If you already know this is the program for you, you can click here to apply now!
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Please note that not all programs are available at all locations.